-It is a hypothetical zero waste store which generally aims to minimize use of resources and maximize the ongoing benefits of the essential value within the waste generated by society.
“Zero Waste: The conservation of all resources by means of responsible production, consumption, reuse and recovery of all products, packaging, and materials, without burning them, and without discharges to land, water or air that threaten the environment or human health.”
- The concept of this brand is to recycle, so that all products are used and no trash is sent to landfills & incinerator
-Rather than the linear “ Cradle to Grave” process, where a product has no use at the end of its life, we must think in cycle: “Cradle to Cradle”. At the end of the original life of a product , it should be used to begin as another product- just like our nature eco-system.
