For this assignment, we were tasked with working with a local non-profit, The Career Wardrobe, to rebrand their current logo and collateral. When considering the logo and color treatments, we considered the client's needs and thoughts for the brand. For example, the client wanted a clean and simple logo that was timeless, which would also be a gentle step up from their previous logo. We each brought ideas to the client and updated the logos as we received feedback and ideas. We also did extensive research on their brand and competitors, and also did some demographic research and asked people within their company for their opinions. Original sketches and ideas can be found below.

Here are a few iterations the logo went through, as well as the re-invigorated color palette.

Below is the final logo option for The Career Wardrobe's rebrand, The Wardrobe. The idea behind the logo was to create a responsive logo which would be able to fit all the aspects of the brand in it. The button would change colors, and a word would be added between "the" and "wardrobe" to explain which aspect of the brand it was representing.

A video showing the responsive logo can be seen below.

Below is final collateral for the brand. Also included in the final package was a brand guide.