AMWAY || iCook Electric Kettle global campaign '20

AMWAY || iCook

Shoot for the new iCook Electric Kettle with digital touch temperature control. 2020
client_ AMWAY | ICOOK
photo_ VLADIMIR CHERNYADYEV
​​​​​​​photo assist_ DENIS LEVDANSKY
stylist_ NASTYA BEREZINA
muah_ ANNA LEONOVA
graphic design_ IVAN DIKII
cgi_ KONSTANTIN GORAN
retouch_ VLADIMIR CHERNYADYEV
video backstage_ NAZAR VINNIK
model_ DARIA 
​​​​​​​production_ ALENA PALM
The client wanted to showcase their new product. It's a premium electric kettle with several interesting features.
We did full production for this client: images with model, product shots, pack shots, cgi and graphic design. 
All these images are used for global market.

One of the goals was to show the internal part of the kettle. We couldn't cut the kettle in halfs to photograph, because it was a prototype, so we had to use CGI.
Below: left side is a photograph, right one is CGI.
And short backstage video.
Thank you!
AMWAY || iCook Electric Kettle global campaign '20
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