Bees are workhorses
Bees are known for their relentless work in the hive, working together collectively to produce honey. This is no different from the mindset of a runner. Each member plays their part in pushing their team members to push harder, go faster and break physical and mental barriers to be the best. We wanted to show this collective spirit within the Track Bees branding.
Application to the wider brand
The honeycomb pattern is used across all print and digital material. This is also especially important when applied to brand uniforms, the visual representation of the team.
The Hive
Drawing inspiration from a Bee's Hive, we reimagined a running track by splitting the iconic hexagon shape into lanes. This will help support the logo as well as create the pattern used throughout the brand.
A typeface with a bit more sting
We created a bespoke typeface that compliments the logo. The 'bee sting' packs a powerful punch and perfectly represents the rapid speeds the team runs at.
Anyone Can Buzz!
Aiming to increase participation in the local area, the tagline ANYONE CAN BUZZ! was created to encourage and generate self-belief in people to lace up and get out on the track, streets or anywhere else you can run!
Time to lace up!
The 'Bee Trail' was created to encourage runners to share their achievements. Fun graphics that showcased distance, time or even participation helped enhance the wider brand.
Celebrating Milestones!
To encourage participation we adapted the logo and created a membership scheme whereby runners were earned a new membership group based off number of runs achieved.
