Dr Shrimp Restaurant (Re-Branding )

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THE CLIENT WANTS A NEW BRANDING FOR HIS RESTAURANT (Dr. SHRIMP )(KUWAIT) TO LOOK SOMETHING MODERN & CATCHY AND SIMPLE IN THE SAME TIME THE CHALLENGE WAS HOW TO MAKE A NEW BRANDING AND KEEP SOME OF OLD IDENTITY SO THAT CAN BE ACCEPTED EASILY & SIMPLY BY THE RECENT CUSTOMERS

STARTING BY USING MODERN & GEOMETRIC SHAPES .. DIFFERENT CONCEPTS AND STYLES BY mixing (D & R ) LETTERS WITH SHRIMPS SHAPES & ICONS . I MADE A COLOR PALETTE WHICH CONTAIN SOME OLD COLORS MIXED BY SOME NEW & COMPLEMENTARY COLOURS TO MAKE SOMETHING A HEMOGENOUS COLLECTING BETWEEN THE OLD & NEW COLOR MODE I COULD PROVIDE 3 CHOICES TO MY CLIENT WITH DIFFERENT CONCEPTS .. AND LISTEN TO HIS OPINION