Plantain Cafe is a local Cuban restaurant downtown Columbus, OH. Due to its location in the heart of the city's business district, the restaurant's main customers are business professionals looking for a good lunch. Customers frequently comment on the "vacation feel" of the restaurant and look forward to the relaxing atmosphere of the location, a stark contrast to their hectic work environment.

 

In this rebranding, my goal was to keep that same "vacation feel" but refine the look of the brand to match their quality food. The final deliverables were a new color scheme, logo, business cards, menus, delivery box, website, and short film designed to introduce the brand.