Barrett DeAngelo is a Philadelphia law firm offering boutique counsel with big firm resources. The firm wanted to stand out in the local market with a fresh visual look that reflected their contemporary practice style. Our team developed new branding, a new website, and coordinated PR initiatives to set Barrett DeAngelo apart in the market while also conveying professionalism. 

The new visual identity is anchored in a distinct wordmark that is readable while still refined, with subtle custom details that set the type apart. The color palette is minimal but still unique in order to convey expertise along with a modern feel.

After creating the responsive logo family, our team then translated the cohesive, sleek look across Barrett DeAngelo’s corporate identity design. We presented the new brand in a guidelines book that outlines how to use the brand elements across marketing, social, web, and production needs.

Neff utilized a templated WordPress theme that was contemporary and minimalist to tell the Barrett DeAngelo story. Our team implemented their content in an understandable way, eliminating confusing legal language and creating a user-friendly layout and navigation. To reflect the bold simplicity of the new wordmark, we used black and white as the primary color palette for the website and incorporated the brand blue in subtle accent locations throughout, such as hover states and active links.