Pantene — Nutrient Blends
From Ditroit Page:
Eyes on this juicy and refreshing project – the outcome of an extensive and significant collaboration between Ditroit, Beeta and Grey NYC for Pantene by P&G.
The aim of the film was to romance the pure and natural ingredients, blended into the diverse formulas of this product collection: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear personality and with precise beneficial features. Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.
Styleframes
![bamboo beauty charcoil cosmetics Flowers hair PANTENE Roses shampoo skincake](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be7577111058385.5ffb138bea16a.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/368247111058385.5ffb138b321b3.png)
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![bamboo beauty charcoil cosmetics Flowers hair PANTENE Roses shampoo skincake](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c2f2d8111058385.5ffb138beaf51.png)
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![bamboo beauty charcoil cosmetics Flowers hair PANTENE Roses shampoo skincake](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1976d2111058385.5ffb138beb4f7.png)
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![bamboo beauty charcoil cosmetics Flowers hair PANTENE Roses shampoo skincake](https://mir-s3-cdn-cf.behance.net/project_modules/1400/03a125111058385.5ffb138be8280.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/af4808111058385.5ffb14f9890ff.png)
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![bamboo beauty charcoil cosmetics Flowers hair PANTENE Roses shampoo skincake](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1e0751111058385.5ffb138be95b0.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/344021111058385.5ffb14fa2d008.png)
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![bamboo beauty charcoil cosmetics Flowers hair PANTENE Roses shampoo skincake](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9221dd111058385.5ffb138be9001.png)
Process
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/29fcca111058385.5ffb15da6405c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/90be2b111058385.5ffb15da64580.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c98878111058385.5ffb15db7d444.jpg)
Credits
Direction: Ditroit
Creative Director: Salvatore Giunta
Design & Development: Claudio Gasparollo, Martin Vokaty, Christian Cabiddu,
Matteo Nicoli, Andrew Prousalis, Giovanni Mauro, Enrico Albanese,
Pietro Furbatto, Sergio Papa, Giedrius Paulauskas, Vittorio Gagliardi,
Paolo Rava, Iain Chudleigh, Aaron Smith
Producer: Noemi Bugli
Audio TVC: Smider
Audio Process: Dua Lipa — Bad Together
Agent: Beeta
Executive Producer: Beatriz Romero
Agency: Grey
Creative Director: Arturo Macouzet
Art Director: Emily Pracher
Executive Producer: Keira Rosenthal
Producer: Lauren Gordon, Kelsey Longo
Client: Procter & Gamble
Brand: Pantene