This project was a solution to a YCN student award brief. The brief asked for a creative solution to bring 16-25 year olds to use Forestry Commission sites. My approach was to position the Forestry Commission sites as locations used by the people who the target audience would admire or be inspired by, showing those people being inspired by the sites in turn. I wanted the campaign to maintain a real-life feel to it and so used an interview-style dialogue in the poster copy and for the TV voiceover.
