Happy Lemon Philippines wanted to spread some happiness and spark a love for local as part of their 10th anniversary celebration.
A side-goal to this project was to encourage customers to keep and collect the tumblers, similar to how people would buy souvenirs from their travel destinations. They also wanted it to cater mainly to their younger clientele.
In the end, we went with something colorful and Instagrammable, featuring their mascot, Lemon Boy living his best life.
Product images courtesy of Happy Lemon Philippines.
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