E-Commerce Store.
Rath Art Supplies is a store located in Main Street - Vancouver BC, Where, Artists, Students, Teachers, among others, have the possibility to find good quality implements and tools.
Idea
To create an E-Commerce Service from one Store from Main Street Vancouver to increase revenue and brand identity. The reason why we decided to start this project with Rath Art Supplies was that they were the smallest art supplies store around and they even did not have a web site to show people their products and services. by that time people were able to find information about the store on facebook but it was not enough to find all the detail, price, size, color of the products they wanted to buy.
Rath Art Supplies is more than just an art supply store. Of course we carry fine, professional art materials and an array of products for artists at all levels, but we are also a hub of sorts for local artists in Vancouver, B.C. and beyond. Every month we feature the work of an artist in our shop window. You’ll find the owner and staff members at openings all over the city throughout the year as well. We love our customers and we love art. And if you need custom canvas stretching or wood panels, visit Rath Art Supplies.
My Roles
Research
Interviews
Data analysis
Sketching
Wireframe design
Prototype
Design
Methods
User Research, Surveys, Interviews, Scenarios, User Stories, Field Trip, Affinity Diagrams, Personas, Information Architecture, Sketches, User testing.
Research & Discovery
Our process began with understanding users and the marketplace.
The Target User
Artists, Students, Designers, Architects
What We Found from User Research
- Customers keep going to Rath Art supplies because is a good, warm place to spend time looking for tools, colors, papers, and to share your experience with other customers.
- It is an excellent place to buy good quality art tools and supplies for your projects also because of the variety of products you can find there.
- People would like to have the opportunity to check for what they want to buy before going to the store to be sure and do not lose time.
- For some people is easier to get there because it is close to their workplace or their home.
for others, it would be great to have a website to buy art supplies from Rath Store because they know their products, but they do not have time to get there or live too far from the store.
Interviews
For the interviews, we spent an entire afternoon in the store speaking with workers and customers, also getting familiar with the products and services.
Define Business Opportunity
According to the survey and interviews: people want to be able to use a Rath Art Supplies service online considering that they already know the quality of their products. This is a potential opportunity to create an E-Commerce for artists, designers, students, teachers, who live in Vancouver and often are looking for supplies and tools to go through their professional and personal projects. All of these, give us the possibility to expand the market place and be more competitive.
PLAN & Ideation
Our goal of design is to increase revenue and brand identity of Rath art supplies developing a website-E-Commerce.
Personas
Based on the interviews and the meticulous observation we did for our Domain research. we created a persona who represents their motivations, needs, personality, Hobbies, and goals.
Competitive Landscape
Rath Art Supplies carry a selection of fine artists materials including pigments in all forms, papers canvas, and wood panels and also do custom orders for stretched canvas, paintings and panels.
4 Cats Art Studio Provides Incredible Art Classes, Art Workshops and Art Parties in British Columbia, Alberta, Saskatchewan, Ontario, Quebec, Nova Scotia, and Australia.
DeSerres with unique expertise acquired over three generations, the family-owned business inspires imagination and accompanies customers throughout their many projects. DeSerres advocates originality, boldness, and resourcefulness. Because every day requires a touch of magic to reveal its most beautiful colors. Because life is a canvas.
User Journey Map
Creating a journey map allowed us to track all the processes that a user experience when is using E-commerce step by step. in addition, we can construe his thoughts in emotional experience and pain point, to finally analyze the results and provide opportunities and solutions.
Information Architecture
to organize all the information we had, the best way was to put every item in a different category all in order to create a much easier experience for our user and to freely navigate our website.
User Flow
This helps us demonstrate the steps and user requirements needed to reach the project objectives
Wireframes
We design mid-fidelity wireframes based on each of the user’s steps in their journey map considering all the opportunities, in order to create an excellent user experience. In addition, for the development of the prototype, we think carefully in each detail in favor of demonstrating and verifying the functionality of each of the characteristics of our E-Commerce and the process of buying art implements.
High Fidelity Wireframes
