Hewlett Packard Enterprise & Microsoft Coffee Coaching Partner Marketing Revamp
The ‘Marketing Revamp’ for the HPE-Coffee Coaching Community involved restructuring and repositioning a multilanguage marketing communications effort across internal marketing portals and public-facing social media accounts. Coffee Coaching was designed as a collaborative digital community sponsored by HPE and Microsoft to help resellers, IT pros, and global sales sell to fit-for-purpose solutions from the HPE OEM Microsoft Solution Portfolio.
The ‘Marketing Revamp’ for the HPE-Coffee Coaching Community involved restructuring and repositioning a multilanguage marketing communications effort across internal marketing portals and public-facing social media accounts. Coffee Coaching was designed as a collaborative digital community sponsored by HPE and Microsoft to help resellers, IT pros, and global sales sell to fit-for-purpose solutions from the HPE OEM Microsoft Solution Portfolio.
Core Responsibilities & Key Accomplishments
-Prepared casting requirements for inclusive, diverse, and cross-cultural representation.
-Lead synthesizing of joint partner messaging and value proposition to create global message map used for all subsequent joint GTM initiatives
-Secured multiyear investment dollars from executive stakeholders by collaboratively refining, producing, developing, and launching video series for training and social media platforms
-Secured multiyear investment dollars from executive stakeholders by collaboratively refining, producing, developing, and launching video series for training and social media platforms
-Lead cross-functional team of sales, technical, and marketing leaders to develop dual, centralized web-based collateral management tool for internal sales force and external partners
-Internally and externally repositioned as a multiplatform and multi-audience ‘hub’ for SMBs, to learn about HPE-Microsoft solutions, news, recommendations, resources, support, and advice
-Edited and proofread monologues for filmed content and supported storyboard development to convey core value prop and joint partner messaging effectively and concisely
-Internally and externally repositioned as a multiplatform and multi-audience ‘hub’ for SMBs, to learn about HPE-Microsoft solutions, news, recommendations, resources, support, and advice
-Edited and proofread monologues for filmed content and supported storyboard development to convey core value prop and joint partner messaging effectively and concisely
