The global secondary sneaker market alone is estimated at $6 billion and rising, coupled with the fact that 33% of Gen Z men and 26% of Gen Z women consider themselves sneaker-heads. This is not going to slow down any time soon.
Our brief was to visually depict key StockX data that communicates who the brand are and what they do through a dynamic and engaging approach. Once events are back on, the plan was to have something to show for the London Design Museum “Sneakers Unboxed” event and the Bordeaux Museum of Art and Design, now in 2021 other events in the future.
Our final product is an immersive automated animation of data, using the StockX brand aesthetic and sounds to highlight key moments in time for the online market place that can be displayed in galleries or events showing visual and sounds bespoke to it’s setting, time and place.
