Challenge: Design an identity for a financial advisory and consulting firm with unparalleled creativity, expertise, relationship networks, and execution capabilities.

Solution: We designed a monogram with three angles meeting at a single point, representing a convergence of disciplines: asset management, wealth management and financial technology. The angles gave a distinctive new look to the brand, and became a central design element on their web site, marketing materials, and business communications.

Agency: Sustena Group

Role: Creative Director / Designer