Julio Luengo's profile

JELLY BELLY - BRAND GUIDELINES AND VISUAL IDENTITY

Meet Jelly Belly Ice Cream, UAE's sweet sensation! 🍦 This brand whips up 50 flavors, 
including quirky creations inspired by Jelly Belly. Crafted by JB MENA Ice Cream Factory, 
it's a taste adventure led by Chef Vasco Valenca. 

They're all about fun and flavor, from liquid nitrogen freezes to Robot-Ice filling, our gourmet treats 
are a blend of passion and playfulness. Stay tuned for the scoop on this brand-new sweet surprises! 🌟





I was commissioned with the task of creating a comprehensive brand identity system for the new brand.
This encompassed the generation of diverse proposals for a captivating visual language, the exploration 
of innovative shop design concepts, design of various product packaging and presentation alternatives,
consideration of a photographic style, among other elements.
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THANK YOU



JELLY BELLY - BRAND GUIDELINES AND VISUAL IDENTITY
Published:

JELLY BELLY - BRAND GUIDELINES AND VISUAL IDENTITY

Published:

Creative Fields