BRAND IDENTITY

To celebrate Bicentennial milestone since declaration of Campbelltown as a  township, the Fringe Lily was chosen to represent it as a logo on merchandises which will be sold in local gallery shop . 

The Fringe Lily is a perennial herb that is indigenous to the Macarthur region and is best distinguished by its bright purple flowers. Taking in consideration these two factors I created the logo which visually resembles with actual flower and is easy to use in stand alone form, or with addition of “200 years”. This logo is versatile and can be embroidered, screen-printed and used as a pattern.