Sit Conmigo Co. is a Chair Company that designs chairs that focuses not only on the quality of their product but also how is made, the materials and the impact they have as well how the people that are part of the process is treated.
They already had 4 chairs and wanted to start to sell them right away and needed a website design that was made for all Web devices. That's where I come in.
Goals:
- Showcase the chairs and entice customers to pre-order them.
- The client was also the Designer of the chairs and the line, and she wanted to highlight her mission as a fair trade and fair labor designer.
-Visually communicate the personality and mission of the business.
Client's additional requests:
● A large header (CTA) with images and text encouraging customers to pre-order.
● A Pre-order section that includes chair photos, product names, and links* to pre-order the new chairs.
● An About section with information about the company and its mission. The section should also include a photo.
● A Contact section in the footer with links to social media, an email address, and phone number.
● Navigation with links to the Pre-order, About, and Contact sections.
My Role
Deliver to the client's developer team:
● Mobile, tablet, and desktop Design comps.
● Color and type styles that are inspired by the Sit Conmigo logo and mission.
● Exported assets that will be used by the client's web developer.
-Wireframing
-Web Design
-UI Design
-Web Design
-UI Design
Tools Used
Adobe XD
Project done Solo
Logo
Was provided by the client.
Images
Assets provided by the client.
My Design Solutions
Colors
Earthy Tones inspired by the mission of the brand and making sure will make the chairs stand out.
Images
The client provided some images of her products and herself for the About me part of the project as shown previously. Taking in consideration the tone and voice of her products and mission, I chose images that visually communicated and complemented that even further. As I read the brief, her passion for how the chairs were created, the impact they have, and how they value who make them stood out. I chose images of artisans working with wood, and sustainable types of wood like bamboo, capturing the fair trade and fair labor, sustainability echo and ethically produced tone of the mission and the brand that is so passionate to communicate.
Fonts
Inspired by the Trendy, Stylish and Confy aspect of the brand, I chose type styles that embraced that. Making sure the logo font stands out, and the others are easy to read and make the tone and voice flow with the design.
The Process
Sketch - Wireframes - Iterations - Prototypes
Header and CTA
Main focus are the chairs, the CTA and creating the links for the costumers to shop them with ease, navigate the page for all the brand information, mission and products, finding the perfect balance between informational, practical and authentic to the tone and voice of the brand and its mission.
Information area
One of the most important aspects of this design is communicating their mission and creating awareness of the background of their products, how they are built as well their trading and materials procedures. Is where I used the images I carefully chosen for that, and using the clients own words, I crafted this area of the page.
about me | contact
The Web Design Comps
