Opportunity
Design the packaging and brand identity for organic dog treats along with a subscription box service.
Solution
The Silverspoon dog treat packaging was developed after establishing that the intended target audience would be higher income individuals who not only live with a tiny dog, but base their lives around the dog. They require the highest quality products for their dog and Silverspoon’s treats are just that. The packaging is small and minimalistic, not distracting from the product itself and it’s part of a larger subscription service aimed at creating an experience each month for the dog and it’s owner. Because the product is clean, the packaging needed to be as well. Color is used sparingly, yet intentionally. The name reflects the way the dogs who will be consuming the product are treated on a daily basis by their owners. Well bred dogs deserve to be well fed.
