An Iran of Happiness event design
The concept of "Iran" has a fundamental place in the minds of the leaders of the Alibaba group and its organizational culture. As in the branding of the building on the first day, the naming of different parts of the building is done based on the names of the provinces of Iran and the naming of the meeting rooms is done based on the names of the cities of each region.
The challenge at the opening day of the first day was to be able to share this concept with the staff in the form of an event and share the idea with them.
To answer this question, we first chose a related name for this celebration. "An Iran of Happiness" was a name that could well express our intended meaning. All elements of the celebration had to convey a single message to the audience: "The importance of Iran." So we set to work: we invited dance groups from different parts of Iran to perform in this celebration. Among the programs, we played music and songs from different parts of Iran.
We celebrated the celebration with souvenirs of Iranian cities. We provided participants with local costumes to wear and take souvenir photos with. We designed flags that read: I am Azerbaijani, I am Gilaki, I am Kurdish and most importantly: I am Iranian.
We designed and produced stickers, pixels and badges for our colleagues to take the celebration message out of the workplace with them. We designed posters and installed them in different parts of the building that introduced Iranian tribes and hung pictures of Iranian dance on the door and wall of the building. In short, on the day of the celebration of the first day, we built a small Iran in the building of the first day.
The participation of the organization's employees in this celebration was unparalleled. Both in the main parts of the ceremony and in the side activities that we prepared for them, they communicated well with this concept and by sharing their experiences on social networks, they conveyed the message of this celebration and the message of Alibaba group to a wide range of outsiders. In this one-on-one celebration, the colleagues of Alibaba Group became the brand ambassador of this group.
The challenge at the opening day of the first day was to be able to share this concept with the staff in the form of an event and share the idea with them.
To answer this question, we first chose a related name for this celebration. "An Iran of Happiness" was a name that could well express our intended meaning. All elements of the celebration had to convey a single message to the audience: "The importance of Iran." So we set to work: we invited dance groups from different parts of Iran to perform in this celebration. Among the programs, we played music and songs from different parts of Iran.
We celebrated the celebration with souvenirs of Iranian cities. We provided participants with local costumes to wear and take souvenir photos with. We designed flags that read: I am Azerbaijani, I am Gilaki, I am Kurdish and most importantly: I am Iranian.
We designed and produced stickers, pixels and badges for our colleagues to take the celebration message out of the workplace with them. We designed posters and installed them in different parts of the building that introduced Iranian tribes and hung pictures of Iranian dance on the door and wall of the building. In short, on the day of the celebration of the first day, we built a small Iran in the building of the first day.
The participation of the organization's employees in this celebration was unparalleled. Both in the main parts of the ceremony and in the side activities that we prepared for them, they communicated well with this concept and by sharing their experiences on social networks, they conveyed the message of this celebration and the message of Alibaba group to a wide range of outsiders. In this one-on-one celebration, the colleagues of Alibaba Group became the brand ambassador of this group.
