The United Nations Population Fund (UNFPA) is the sexual and reproductive health agency of the United Nations. They are dedicated to promoting safe childbirth and addressing the epidemic of unplanned pregnancies among the youth in developing countries. The first in our series of three comics focused on maternal and reproductive health during the COVID pandemic.

The characters featured in the comics are depicted in freehand-style to make them look friendly and relatable. This, along with a color palette that expresses warmth and inclusivity, makes for an art direction that is genial, vibrant, and accessible for the general audience.

Each panel depicts scenarios that the audience could recognize as their new norm within the context of COVID-19. These comic sets were also re-purposed as social media cards highlighting specific advice for a specific audience.

You can learn more about this project and view our upcoming comics in UNFPA Philippines’ social media pages:
           facebook.com/UNFPAph
           instagram.com/unfpaph

           https://twitter.com/UNFPAph

Credits:

Client: The United Nations Population Fund (UNFPA) Philippines 

Agency: Evident Integrated Marketing & PR

Director of Advocacy Communications: Dove Subingsubing

Project Manager: Elaine Tinio

Creative Director: Sandra Monica Sulit

Art Director: EJ Dalupang

Graphic Designer: Yanni Panesa

Senior Copywriter: Elrica Gosiengfiao-Santos

Copywriter: Anthea Reyes