Puma x BMW Motorsport Collections
During my time at Puma I have had the opportunity to design complete collections for BMW M Motorsport. The seasonal directions we determined are applied to the collections through selected colours, materials, textures and graphics. Collections are designed in collaboration with apparel, graphic and accessories designers and with the support of the footwear development team. Many of the following footwear styles have been designed by colleagues from Puma Sportstyle and Running & Training, and have been interpreted into CMF executions specific to the partner collaboration by myself.