Xtreme Energy Company is a fictitious company I formed based on the idea of energy for the everyday person and not only athletes. And after researching for this project and finding many companies that create these kinds of beverages and products, I had to stand out some way. So what I developed was several products similar to today’s big names and some I have never seen yet. Some of the ideas included powder mix, electrolyte drink, energy bar and something I haven’t seen yet during the projects inception was energy infused gum.  

 My main objective was to create a logo that would stand out from the rest, so by using a modified “X” in the shape of a person and flame to signify energy, Xtreme Energy Co. was born.  With the flagship brand of Xtremeade based in all of products, it was quite easy to come up with products for this line.  I’ll be the first to admit that the label design could use some work, but by getting all of the information needed to make it look legit in a grocery store setting was on top of my task list.  

Another project that added onto this one was a corporate identity guidelines book that assists anybody trying to recreate the products. This book would help anybody and were required to follow in order to fulfill the requirements for the labels and product lines.