Presenting The Macallan Experience at Raffles Hotel Singapore; a key highlight of this iconic experiential space that encapsulates the fundamental chapters of Macallan’s story through engaging and inspiring storytelling. For a limited period of just four months, 

The Macallan Experience will take guests on an immersive, sensorial and memorable whisky journey.

The objective is to create a brochure that will showcase the Macallan Experience to the guests attending this exclusive event at Raffles Hotel Singapore.

Similar to how every sip of the Macallan Whiskey has its individual story, this Saddle Stitch design unfolds to the brochure content. This also provides users with a first-hand experience of the famous Macallan Whiskey casks.

The design of the brochure is inspired by the artisan of whisky casks making and the multi-sensorial inspiration behind Gemma’s story telling. Expanding from

the Chevron Cut on the bottles, we’ve used the Dynamic Chevron Template as the fundamental of our brochure design element. With the combination of the dark blue and deep brown together with gold and black, the design brings out the rich heritage and attention to details of creating this special story and taste.