Waad Bawazeer's profile

Mind The Gap Campaign

Waad Bawazeer
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Advertising Advertising Campaign Awareness campaign campaign equality ILLUSTRATION inequality Saudi Arabia
#MINDTHEGAP 
INEQUALITY AWARENESS CAMPAIGN
CONCEPT
Advertising campaign designed for HeForShe to gain awareness for the gender gap between males and females present in the workplace in Saudi Arabia. Using illustrations to visualize the statistics in percentage of the labor market, wage gap and chance of promotion. 
COLOR SCHEME
The stereotypical blue and pink usually represents the difference between male and female but in this case were used as the backgrounds along with a yellow to neutralize and flip the use of these color to being used for men and women.
Advertising Advertising Campaign Awareness campaign campaign equality ILLUSTRATION inequality Saudi Arabia
ILLUSTRATION
Advertising Advertising Campaign Awareness campaign campaign equality ILLUSTRATION inequality Saudi Arabia
POSTERS
BILLBOARDS
Advertising Advertising Campaign Awareness campaign campaign equality ILLUSTRATION inequality Saudi Arabia
Billboard Mockups for Campaign
SOCIAL MEDIA
Advertising Advertising Campaign Awareness campaign campaign equality ILLUSTRATION inequality Saudi Arabia
Facebook and Instagram Ad Posts
Advertising Advertising Campaign Awareness campaign campaign equality ILLUSTRATION inequality Saudi Arabia
Twitter Feed for Campaign
Mind The Gap Campaign
Published:
Waad Bawazeer's profile

Owner

Waad Bawazeer's profile
Riyadh, Saudi Arabia

Mind The Gap Campaign

Advertising campaign designed for HeForShe to gain awareness for the gender gap between males and females present in the workplace in Saudi Arabi Read More

Published:

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Creative Fields