Concept: farm to table restaurant (“The Herb Kitchen”) that would appeal to those that want a unique, fresh dining experience while also supporting local farmers. To keep a cohesive look, I added diagonal lines to each ad as well as the same color palette (teal, pumpkin orange and beige.) I wanted bright foods with lots of colors and texture. I thought of adding a gradient overlay or some other effect to the images, but felt they best conveyed the food as they were.
Banner
Ad Unit Name: 8x1
Aspect Ratio: 8:1
Static Image Size: 1200x150
Food - Dan Gold https://unsplash.com/photos/4_jhDO54BYg
Food – Joseph Gonzalez https://unsplash.com/photos/zcUgjyqEwe8
Food – Brooke Lark https://unsplash.com/photos/1Rm9GLHV0UA
Food – Asnim Ansari https://unsplash.com/photos/SqYmTDQYMjo
Fonts: Myriad Pro and Richie Brusher
I created a blank document in the appropriate size then opened each of the food images I wanted to use. Using the rectangle tool, I created a clipping mask of the areas I liked, then adjusted the angle of each. I pulled them into my new document and added the tagline in Richie Brusher font. I pasted in the logo I created for the restaurant in Illustrator, added a rectangle at the bottom of the banner and added the restaurants info, including a “link” to their reservations page (in Myriad Pro font).
Tile
Ad Unit Name: 1x1
Aspect Ratio: 1:1
Static Image Size: 450x450
Food – Mariana Medvedeva https://unsplash.com/photos/usfIE5Yc7PY
Fonts: Myriad Pro and Richie Brusher
After creating my document at the appropriate size, I used a square to do a clipping mask on the part of my image that I wanted to use. I pulled the image into my new document. I added a rectangle, adjusted the angle, and reduced the opacity so the food could be seen underneath. Then added the tagline in the same font as the Ad01. I pasted in the logo I created for the restaurant in Illustrator, added a rectangle at the bottom of the banner and added the restaurants info, including a “link” to their reservations page (in Myriad Pro font).
Portrait
Ad Unit Name: 2x3
Aspect Ratio: 2:3
Static Image Size: 450x675
Food 9 – Cayla1 https://unsplash.com/photos/w6ftFbPCs9I
Fonts: Myriad Pro and Richie Brusher
After creating my document at the appropriate size, I pulled the image into my new document. I adjusted the sizing to make only the part that I wanted visible. I added a rectangle, adjusted the angle, and reduced the opacity so the food could be seen underneath. I copied and pasted 2 more rectangles. I added one word of the tagline to each rectangle. I pasted in the logo I created for the restaurant in Illustrator, added a rectangle at the bottom of the banner and added the restaurants info, including a “link” to their reservations page (in Myriad Pro font).
