Anhembi Morumbi is one of the largest and most traditional private colleges in Brazil. Member of the largest private education network in the world, Laureate International Universities, it has 6 campuses in the city of São Paulo and more than 60 thousand enrolled students.
With the rise of new schools and digital programs, the institution's communication lost its strength in a world where there are many options yet no differentiation. We were then approached by LVL to rethink and develop the new visual identity for the Postgraduate program and courses.
The main challenge of the project demanded the visual codes of the category to be maintained to establish a link with its core public while represented freshly and vividly.
The result presents a system that renews and breaks the visual standard of the industry by creating 75+ posters for 13 areas of knowledge, reinforcing the institution's innovative and bold positioning.
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CREDITS
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Client: Universidade Anhembi Morumbi
Agency: LVL
Art Director (LVL): Diogo Seibert
Design: Papanapa
Motion: Raphael Albuquerque
Soundtrack: Woodshed Kid by Flash Fluharty
