During my stint at Ogilvy, our client Godrej HIT asked us to create a digital campaign with a low budget (duh). The brief? To create buzz around World Malaria Day. To inform people that caution is better than cure against Malaria. 

After hours of mulling over a number of days, this was the idea I came up with. I also revived the infamous, old (and often creepy) 'Poke' button on Facebook.

We executed the idea with the help of the entire HIT team - creative and account management. It suffices to say that the clients loved the idea (plus the no budget). Here's a look at the campaign.