Agency: Imagination
Creatively lead the concept development and bringing to life the "Kingdom of Cultures" event, rooted in the concept of the "Land of Profound Journeys." born from extensive creative research, ideation, and conceptualization during the times of COVID-19 and quarantine.
The heart of this concept lies in celebrating Saudi Arabia's diverse and dynamic essence, drawing inspiration from its majestic landscapes—mountains, waves, corals—to represent the endless motion and inherent beauty of the nation's natural surroundings.
Each journey through the Kingdom is envisioned as a unique print, highlighting the personalized and distinctive paths and experiences available. Central to this concept is topography, symbolizing the kingdom's varied elevations and the unique patterns these create in the landscape. This creative approach is designed to showcase and communicate the deep beauty and rich cultural fabric of Saudi Arabia's geography.
Event in the media:
https://www.arabnews.com/node/1738716/saudi-arabia
https://www.ithra.com/en/news/inside-kingdom-cultures-exhibit/
https://youtu.be/xk1O2FiWmPs
https://www.arabnews.com/node/1738716/saudi-arabia
creative and cultural research, event identity, creative concept and designing the space (worked with a 3D designer on visualising the space)
