“Food is not just satiety. Dishes convey mood and character."
It is on this idea that the corporate identity and all its constants are built for the MONA LISA restaurant.
Design of logo, labels and identity for an Italian cafe in Russia. The target audience of this project is young couples and students. The cafe will be located on the site of the old Liza banquet hall, and this is how the new name was born.
In the design of the style, the textures of brushes, paint and craft paper are used - this is a reference to paintings and paintings (one of which is Mona Lisa). Cooking a dish can be compared to making art and painting pictures. The combination of colors is a combination of tastes, stains of paint are the ingredients, and the preparation is a creative process. It is on this idea that the corporate style and all its constants for the MONA LISA restaurant are built.
The image of the reproduction of the painting by Mona Lisa and the abstract elements in the style are perfectly combined with each other. The contrasting shadow of flat objects conveys volume, and the texture helps to highlight elements and emphasize color. When decorating media, abstraction and images can be used both in combination with each other, and separately. The style shows modern abstract art, where the shape of objects and texture, in combination with each other and in different combinations, make it quite diverse and varied. The combination and scalability of objects, textures is the main style solution, which can be traced throughout the design of the corporate identity.
CREATORS:
creative and art directors / creative writing → avgust ruslan
lead designer → rais kharchuk
follow us on: → instagram
visit website → around.group
