Adidas London wanted to create a range of new print, digital and social ads to mark the relaunch of this historic boot along with the launch of two new boots, the X. 

We worked with the strapline for each boot to create illustrated assets for each boot. Each created to compliment the culture, history and design of each of the boots. The X artwork played on the enhanced speed element and vibrancy of the trainers and the performance element that went along with them. Each artwork was brought to life using a bold colour palette and strong graphical elements that could be used throughout the advertising.