Above The Style Limit
Background
Situated amidst the flurry of the race, Raffles City is the prime retail and entertainment venue for spectators and visitors to the annual Formula One Night Races. We was awarded with the tasked of dramatizing the event to capitalize on the anticipated influx of customers.
Idea
Working forward from the “suspended wire” master concept, with the intention of highlighting fashion as one of their main product offerings, the concept centred on infusing fashion vibes with motorsport racing.The resulting outcome saw a clever combination featuring silver retail objects constructed to form the shape of a Formula One car. The visual clearly set the tone of the event and conveyed how Raffles City is all revved up for the races.
