The Gathering Camp is an intimate 4-day camp in the mountains of Vancouver, Canada for millennial girl bosses to connect, reset and recharge. The camp aims to put a boutique, girl boss spin on our favourite summer camp days — each day will be filled with brunch, creative workshops, speakers, fireside chats and more.
The Gathering Camp's mission is to cultivate lifelong friendships, along with personal and business development support for millennial girl bosses around the world. Its goal is that these 4-days of camp will be a life-changing, inspiring and uplifting experience.
LOGO
Aside from the typography, we added a few symbols in the logo to give the logo that extra oomph to make it more complete.
(Mountain to represent earth and femininity and Sun representing reaching a common goal together)
FONT
We wanted something Classy, Sophisticated and Strong - Just like how we like our women!
When we came across Celine Sans, we knew that it was the perfect font for this brand. We paired with a bold yet classic Montserrat font to give a strong vibe
MOODBOARD
When choosing the brand colours, we knew we wanted to go for nude - These colours are to represent the beautiful, natural skin colours of women around the world.
MARKETING COLLATERALS
We were tasked to come up with a Welcome Packet PDF for new Campers - Showcasing more about the Camp, the itinerary and a checklist of what to pack.
Graphic for Social Media
We were also tasked to create social media graphic templated for clients to promote their camp on Social Media. We focused on creating assets on Instagram as most of their target audience (Millennial Girl Bosses) is situated at.
