The History of Vice
Vice is a modern lifestyle magazine that was founded in 1994 by Suroosh Alvi, Gavin McInnes and Shane Smith under the name 'the Voice of Montreal' as an Alternative Punk magazine, but was later changed to 'Vice' as we know today. Just two years in and 'the Voice of Montreal' was bought out by Richard Szalwinski and re-located to New York City. However, under Szalwinski's ownership rapidly built a reputation for distinct politically incorrect content. This turn of events forced the original founders to reclaim their ownership over the Magazine. A new edition of Vice was launched in the U.K in 2002 with their first editor being, Andy Capper, by 2007 there was 13 different editions of Vice Magazine across the globe.
It was in 2012 which they had a full refurbishment and decided that Vice media was the birthing catalyst which transpired into Vice News on HBO and Vice.com as their online presence.
Vice - 04 March, 2012
Vice Covers Visual Analogy
This front cover is from an Issue from March, 2011 and themed around street lifestyle. At the time of its release, the urban lifestyle was gaining popularity with communities such as Skateboarding, Parkour, BMX and Fashion as a whole on the rise. Visually at first glance, the image gives out a grungy impression from the weathered concrete of high rise buildings in the background as well as the one the subject is stood on. With the magazine wanting its target audience to be those associated with this urban, city, lifestyle they depicted the subject to a apart of the lifestyle, walking along the edge of the building as if it were the norm even though this would be the norm for them.
Also I might add, the camera settings use a high ISO giving out a lot of noise distortion to the image, adding to the grungy atmosphere of the shot. Compositionally, the shot works well at leading you through the image with leading lines from the crisply straight lines from the building edge and narrow streets below leading to the distant foggy horizon of the skyscrapers.
Calob Castellon
Calob is an editorial photographer who uses light gels to imitate a neon entity that he later adds using Photoshop. By using this method, he is able to get an almost unparalleled level of detail rather than using solely the tools in Photoshop to integrate the light source. I like this style of work because it adds a uniquely abnormal essence to the image
My Idea and Planning
My plan to portray this theme of Radical change, I am planning to depict the polar opposite effects of social media. One image would be demonstrating frustration and bombardment of the media platforms, where as one will depict the positives of being a relaxing media platform.
Thumbnail Sketches for laying out lighting
First Taken Shots
