Infographics: Gestalt Principles of Visual Perception
1. Goal: Developing a set of gestalt principles with animated graphic motion graphics help designers visualize the concepts and offer guidelines on successful applications across all digital graphic platforms.
2. Tone: Modern and playful.
3. Data: The seven Gestalt principles explain how humans perceive objects and patterns in any given visual environment. Those principles include similarity, proximity, continuity, figure/ground, focal points, closure, synchrony and they are based on recognizing reality in its simplest form possible.
4. Hierarchy of information:
• Numbers and Name of principles
• Animated graphics that explain a principle
• Description of a gestalt principle
5. Outcome:
Understanding how the human brain works in a visual environment results in a more seamless interaction between design concepts and applications. Therefore, learning to incorporate the gestalt principles into any design work can greatly improve the user experience.
6. Visual Design concept: Use a mix of condensed san serif typeface and round san serif typeface that goes well with the layout of composition and design animated graphics in a simple and easily recognizable way.
7. Takeaway: A graphic design should be more than a pile of isolated elements. Gestalt principles help designers understand the interactions between individual parts and a greater whole. Designers can use these principles to make their designs more efficient and identify existing problems in a poor design to find effective solutions.
Mood board
Sketches
Animated Infographic