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Infographics - Gestalt Principles

Infographics: Gestalt Principles of Visual Perception

1. Goal: Developing a set of gestalt principles with animated graphic motion graphics help designers visualize the concepts and offer guidelines on successful applications across all digital graphic platforms. 

2. Tone: Modern and playful. 

3. Data:  The seven Gestalt principles explain how humans perceive objects and patterns in any given visual environment. Those principles include similarity, proximity, continuity, figure/ground, focal points, closure, synchrony and they are based on recognizing reality in its simplest form possible. 

4. Hierarchy of information: 
• Numbers and Name of principles
• Animated graphics that explain a principle
• Description of a gestalt principle

5. Outcome: 
Understanding how the human brain works in a visual environment results in a more seamless interaction between design concepts and applications. Therefore, learning to incorporate the gestalt principles into any design work can greatly improve the user experience.

6. Visual Design concept: Use a mix of condensed san serif typeface and round san serif typeface that goes well with the layout of composition and design animated graphics in a simple and easily recognizable way. 

7. Takeaway: A graphic design should be more than a pile of isolated elements. Gestalt principles help designers understand the interactions between individual parts and a greater whole. Designers can use these principles to make their designs more efficient and identify existing problems in a poor design to find effective solutions. 
Mood board
Sketches
Animated Infographic
Infographics - Gestalt Principles
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Infographics - Gestalt Principles

Published: