BRAND BRIEF:
Vibram S.P.A. is an Italian company, which is based in Albizzate, Italy, that both manufactures and licenses the production of Vibram branded rubber outsoles for footwear. The company is named after its founder Vitale Bramani, who is credited with inventing the first rubber lug soles. Vibram soles were first use on mountaineering boots replacing leather soles fitted with hobnails or steel cleats commonly used up until then. The deaths of six of Bramani’s mountaineering friends in the Italian Alps, on September 15, 1935 was partly blamed on “inadequate footwear”. The tragedy drove Bramani to develop a new climbing sole. Two years later he patented his invention and launched the first rubber lug soles on the market with a new tread design called the “Carrarmato" (i.e., “tank tread”) with the financial backing of Leopoldo Pirelli of Pirelli Tyres. The sole was designed to provide excellent traction, on the widest range of surfaces have one high degree of abrasion resistance, and was made using the latest vulcanized rubber of the time. The first successful ascent, to the summit of K2 was made by an Italian expedition wearing Vibram rubber on their soles in July 1954.
TAGLINE
"THE SOUL OF SOLE"
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