Дыра.
This project is a rethinking of the existed one "Switch" bar. I made a fictional startup of it, conducted the target audience research, visual research, analysis of competitors and so on. Instead of "Switch", I decided to name the bar "Dyra" (the "Hole" in translation from Russian). It tried to imagine that the bar exists in our modern world. The naming Dyra perfectly correlates with the aesthetics of the bar: grungy, dirty place, where customers could tattoo themselves. The identity and major elements of branding is the branded tape with bar's logo and clumsy tattoosm, which were used in mediums such as stickers or lighters. This project was inspired by Melvins, Nirvana, Mudhoney, David Carson, Supreme.
The Educator: Sergey Kleshchev.
Logo
Major branding element: branded tape
Lighters with tattoos
Branded cups with the help of which customers may drink alcohol outside the bar
Stickerpack
Bag
Vandal branding
Instagram prototype
Due to the COVID-19, the project was presented in the format of video-presentation, where I tell more about it and show the landing page
Landing page
