Cause Apparel Branding (2020)
My dear friends behind Cause Apparel approached me this summer to discuss the possibility of creating a logo for them to use on their website, marketing material, graphic tee, and labels at launch. With a simple prompt of being simple yet cool enough to stand alone on a shirt, I created this set of logo options. While it may seem like a lot of options, each of these designs has its own place in Cause Apparel's structure.
Above are close-ups of final deliverables, alongside a sample shirt that was printed in moving forward to launch.
First sketch on Procreate (left) and first full draft (right)
After the first draft, we decided to move forward on this specific design set. Two additional drafts later, the final deliverables below were selected to be used. This contains black, white, and color variants of 3 versions of the logo, as well as a simple wordmark style logo to be used on clothing labels if needed.
