Create a 12x12" vinyl record sleeve with a prominent type/lettering treatment of the name of the band or solo artist (which becomes a new logo for them). Choose your favorite album by them and include its title on the cover

Choose from any genre (rock, hip-hop, pop, jazz, classical, world music etc), and come prepared with your favorite cut from the album in class. Just add a Google Doc to your Week 8 folder with a link to YouTube, SoundCloud, Spotify, etc. 

Design both sides of a 2 x 3.5" business card (or create a new unique shape for it), which must include the new logo, URL, email contact for their office. If it's difficult to gather this info, you can just have some fun making it up.

Create one more application of the identity in any form you like. Think of the many examples we saw in class of classic corporate identity applications to objects, collateral, swag, signage, locations etc. Traditional ones are fine, but you can also have some fun and think of totally unique applications. 

Show us the logo, business card, and album cover as flat art. You should also place the work into mockups.

THE SOLUTION:

I chose the Australian band, Tame Impala, a contemporary psychedelic rock/ pop band. To address the brief "prominent type/lettering treatment of the name of the band or solo artist (which becomes a new logo for them)" I thought the image of the impala could be conveyed as a letter "T"  (for Tame) and I subtly embedded the letter "I" (for Impala) into the "T". My goal was to convey a futuristic quality through strong geometric forms, an organic quality through the horns and a feeling of spirituality through the arrangement of the different components coming together in a way that is similar to the iconography of astrology.

I wanted the viewer to spend some time with the logo and have it initially read as a semi-abstracted futuristic rendition of an impala but utilize the strong geometric line work to address the brief's requirement for a type/letter based logo and very clearly convey the letter "T" with a more subtle "I" embedded within. Ultimately the logo is meant to convey the spirit and vibe of the band without the viewer having ever heard their music. Tame Impala's use of both analog instruments and digital synthesizers are represented through the organic and inorganic components of the logo and the design as a whole is meant to give the viewer a sense of something otherworldly or psychedelic, just as Tame Impala's music does.