Principles of Design
Following are the fundamentals of designs:
1) Balance
It can range from shape to size, color, and texture. In order to make a design feel stable or have balance, the elements need to have a certain scale.
2) Contrast
The difference between two or more objects in a design is referred to as contrast. The difference in objects could be light and dark, thin and thick, small and large, bright and dull, etc.
3) Emphasis
Emphasis can be created by size, weight, position, color, shape, and style. Sometimes referred to as dominance, emphasis might seem similar to contrast, but it’s not quite the same.
4) Rhythm
Rhythm is the visual tempo of a combination of elements when used repeatedly, and with variation, it gives the feeling of organized movement.
5) Scale
Scale is the sizing of elements or a standard of measurement. It can be used in combination with other principles like emphasis to draw the viewer into a focal point, and helps us make sense of designs or imagery.
6) White Space
White space, also known as negative space, refers to the area of the design that has no design element. This space is important for making a design uncluttered, as well as for making the various elements stand out.
7) Unity
Unity is a force operating within a design that gives it the appearance of oneness or resolution. This ensures no single part is more important than the other.
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