How to combine a water sport and a historical town into branding?
Sup Piran is an imaginary design case, where I tried to bring together the energy from a water sport and the iconic shapes of the historical town Piran. The original idea was to develop an entire brand identity for a company, which offers paddle rentals and guided tours on the sea.
Vibrant colour palette
The colours were extracted from the townhouses itself. To achieve the company's energy and ideology, all it was needed to do, was enhancing colours vibrance.
What connects paddling and a coastal town?
The sea.