NEA - Food Waste Reduction Film
In an effort to shine a spotlight on Singapore's fast-growing food waste problem, the National Environment Agency (NEA) launched a Food Waste Reduction campaign to remind the public about the significance of food and why we should think twice before wasting it.
To convey this issue in a way that will resonate with all Singaporeans, the campaign kicks off with a short film that attaches an emotional significance to the food we eat. Through a simple story about a mother's relationship with her son, it explores how food is often used as a way for us to express love when our words cannot, and why we should then not let anything go to waste.
Agency: DDB Group Singapore
Executive Creative Director: Thomas Yang
Creative Group Head: Malhaar Rao
Art Director: LonFung Soon
Copywriter: Natalie Magness
