THE CREATION OF A CHILDREN'S LICENSE
Mystopia is a brand new fantasy land where the Unicorns and Dragons have evolved into new breeds. With the magic that comes from their individual stones, they have become the Shinycorns and the Rok Dust Dragons. Each stone enhances their individual personality and bestows them with a unique magical power.
I enjoyed the comprehensive experience of creating a new brand from scratch.
From the naming processes to the logotype design.
From writing the characters biographies to briefing and directing the illustrator.
From developing a comprehensive style-guide to designing products including packaging and gameplay.
Even overseeing the external agencies working on AR experiences and TV spots that brought a new story to life.
From writing the characters biographies to briefing and directing the illustrator.
From developing a comprehensive style-guide to designing products including packaging and gameplay.
Even overseeing the external agencies working on AR experiences and TV spots that brought a new story to life.
CASE STUDY • KORONA BELARUS
The campaign was run with Mystopia Mystery Plush
