Tropical flavor capsule.
Client:
Experiencia Cafetera Colombia.
Juan Agudelo - Comercial Director
Service:
Scope of trends / insights / product design
Team:
Cristian Baez - Creative Director - Design Manager
Carlos Correa 3D Artist
Overview:
Day by day, Colombian farmers have enormous fruit losses because their crops (free of chemicals and preservatives) do not meet the high standards of export quality, impacting the economy of the small businessman and the country's farmers.
Challenge:
Transform the crops that are about to be lost into an export product.
Client:
Experiencia Cafetera is a company that since its inception has implemented different digitalization strategies in the Colombian countryside. For them it is very important to develop products and experiences that combine technology with the agro industry.
This is how the idea of transforming the delicious harvests into a ripe state was born through the freeze-drying process, the fruit is treated in such a way that it can be preserved and consumed for much longer. Thus making it an export product
Opportunity:
The preparation of Gintonics and cocktails with freeze-dried fruits increases day by day around the world.
Idea:
Use freeze-dried fruits to create container capsules of exotic and powerful flavors for the creation of fast and delicious cocktails.
Design challenge:
Design a product that is attractive and desirable to customers abroad.
Introduce to:
Tropical flavor capsule.
For perfect cocktails
Product Anatomy:
Design:
Product strategy:
Develop a unic mix for every moment.
Product view:
Thanks
