This my FINAL PROJECT when I was still a student in BINUS University. 

This is a packaging design for Cina Benteng Moon Cake. these include the main Packaging which is the can, and other media to support Cina Benteng marketing. 

Cina Benteng is a community in the Tangerang area. They are marginal people who get unfair treatment for the people in that area. That is a lot of intimidation, a lot of racism also for those who are in the minority

Even though they keep trying to fulfill their living needs, one of them by selling typical Cina Benteng cakes in their cooperatives. With this design it is hoped that it can help improve not only their finances but also be more familiar to the wider community, and can change the negative stigma attached to the Cina Benteng Community.