The House of Maserati
The House of Maserati was an online digital events platform that launched five luxury vehicles over three months in 2020. The website brought together Maserati fans from around the world to become a part of a new era for the brand, while creating innovative car releases without physical events. We combined interactive films, 3D car explorations, live comments, reactions, live streaming, discussions and post event experiences for the three launches. Each event took on a new format to evolve the platform and create unique experiences for the audience.
My Roles: UI & Design Lead + Creative for the Platform
The House of Maserati was an online digital events platform that launched five luxury vehicles over three months in 2020. The website brought together Maserati fans from around the world to become a part of a new era for the brand, while creating innovative car releases without physical events. We combined interactive films, 3D car explorations, live comments, reactions, live streaming, discussions and post event experiences for the three launches. Each event took on a new format to evolve the platform and create unique experiences for the audience.
My Roles: UI & Design Lead + Creative for the Platform
Made By: Resn
Client: Maserati
Date: July - September 2020
My Roles: UI & Design Lead + Creative for the Platform
Made By: Resn
Client: Maserati
Resn Creative Director: Simon Jullien
Resn Art Director for Animated Visuals & 3D: Rasmus Stenburgh
Developers: Kelly Milligan, Fabio Azevedo, Xavier Linares Martin, Coen Grift,
Christian de Wit, Jesús Gollonet Bailén
Trofeo Event Lead: Shelley Adamson
Producers: Mark Wordsworth & Lily Darby
Date: July - September 2020
Resn Creative Director: Simon Jullien
Resn Art Director for Animated Visuals & 3D: Rasmus Stenburgh
Developers: Kelly Milligan, Fabio Azevedo, Xavier Linares Martin, Coen Grift,
Christian de Wit, Jesús Gollonet Bailén
Trofeo Event Lead: Shelley Adamson
Producers: Mark Wordsworth & Lily Darby
Date: July - September 2020
