Cartoon Heroes was created to combine Warner Bros.' top three licenses; Looney Tunes, Scooby Doo and Tom & Jerry. A New aesthetic has to be created beyond the existing style-guides for each license so that they could seamlessly be used together.
The bright primary colour palette was chosen to appeal to the young audience and stand out amongst the competition.
Poster templates were designed so that they could be altered to accommodate the varied products and characters where needed.
