Oyster farming is located in Florianópolis, Brazil. The concepts for creating the visual identity were modern, simple and human. The colors used are based on the sea and ingredients used to prepare the oyster. The orange with reference to the spices used with a harmonic contrast of the blue of the ocean. The symbol was built with circles, adding more simplicity and modernity. The typography chosen was a humanist sans serif, bringing friendly, natural, common, accessible and mainly human attributes.
