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What eLearning Industry is about
eLearning Industry is the leading online platform that serves professionals and businesses by providing inspiring, industry-specific content and high-end marketing tools and resources. In other words, eLI provides the best collection of eLearning articles, eLearning concepts, eLearning software, and eLearning resources in the United States.
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Approach
We purposefully moved away from the seemingly rigid and conservative “Tree of Knowledge” logo and translated the brand’s pillars: Community, Teamwork, Responsibility, Progress and Productivity into Melissa the Bee, a symbol that reveals wisdom, strength and harmony, an encouragement to open communications and a unified community.
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The challenge
Almost 10 years since its founding, eLI came to AG Design Agency for help establishing a fresh brand experience that would reflect the company’s growing global presence and unique position in the market. Going a step further, we challenged ourselves to create a motivating and inspiring visual system that would set new standards for an industry often seen as dull and impersonal.
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![agdesignagency bee community Education eLearning elearningindustry Platform usa wisdom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b8e1cc105355081.5f77251045826.jpg)
The Solution
Even though eLI is a multi touch-point brand serving a diverse range of audiences mainly from the US, India, the United Kingdom and Canada, we took a fresh look at what they all have in common and decided on the strategic approach of a “jaunty yet wise” brand that embodies one common principle: the continuous desire to learn, grow and improve.
With a distinct and extensive set of brand tools, eLI is re-positioned as a powerful category leader, aptly equipped to take on new challenges and able to connect with distinctly different audience segments in a meaningful way.
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The elements of the brand identity system. Everything starts here.
The brand’s expressive character is further highlighted by a complementary graphic system inspired by the wonderful ‘dance language’ of the honey bees and a series of allegorical illustrations that represent different personalities or work habits within our audience. In addition, we designed more a large set of pictos that maximize brand recognition throughout the platform and allow eLI to communicate various messages in a simple, effective and friendly way.
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Iconography & Typography.
Icons were designed to communicate quickly and effectively different kinds of messages. They aim to be bold, friendly & expressive. Each one of those is colored in Hive Yellow & Bee Blue lines.
Our font family is designed to look great in any context. Its name is Euclid Circular B. Euclid Circular B is a key element in our brand. It works to maintain consistency, create clarity and provide equity to the brand as a global leader in e-learning industry.
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![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/4b7135105355081.5f77250faf650.gif)
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Illustration
The company’s mission is truly understanding, educating and connecting with people. This is why we created a playful and imaginative feel by illustrating each and every one of our eLearners. Different characteristics, different looks, uniqueness.
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![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4e1e90105355081.5f772f351da3c.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cf75d5105355081.5f77309c43784.jpg)
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Tone of Voice
The company’sTone of voice express our brand’s essence, signaling what we stand for. Friendly and confident, expressive and bold. A sharing community, this is who we are. mission is truly understanding, educating and connecting with people. This is why we created a playful and imaginative feel by illustrating each and every one of our eLearners. Different characteristics, different looks, uniqueness.
![agdesignagency bee community Education eLearning elearningindustry Platform usa wisdom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/76b207105355081.5f77327e8efa4.jpg)
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![agdesignagency bee community Education eLearning elearningindustry Platform usa wisdom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/33022d105355081.5f77327e8d036.jpg)
The website
We worked closely with eLI's UX team to create a rich user-journey around the digital marketing solutions provided for top Industry leaders such as Abode, Docebo and others.
Are you looking for the right marketing solution for your eLearning brand?
![agdesignagency bee community Education eLearning elearningindustry Platform usa wisdom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0d801a105355081.5f77344590488.jpg)
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Art Direction: Anna Trympali, Yiannis Petris, Illustration: Panos Nikolakakis, UI: Kiki Tyrekidou,
Code: eLearning Industry, Copy: Olympia Aivazi, Animation: Senone
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See more: AG's projects on Branding