I was tasked by one of The Striped Phoenix's clients to rebrand her interpreting agency. In American Sign Language, "Touch Finish" is the equivalent to "been there," and the customer wants this represented somewhat in her new logo. I was the art director of this project.

We have had several variations of the logo which range from a simple abbreviation to playful cursive to a small person. Finally, a fingerprint is chosen because the ASL sign for "touch" appears using a finger to touch the back of the opposing hand. The abbreviation, TFi, can be seen in the center of the fingerprint.

A business card is also requested, and we worked with different versions. However, we a motto we always use in the graphic design industry is to "keep it simple" - and it pays off how it came out well in print.