Hygiene: First
Poster artwork designed and selected by the jury of Madrid Gráfica 2020. Madrid Gráfica is an annual design and art meeting hosted in Madrid (Spain) organized by DIMAD and the Madrid City Council. The motto for the 4th Edition of their Public Exhibition is "Exit COVID" where graphic designers and illustrators took the concept of New Normal to create posters with impactful messages about life after the pandemic.
My take on the subject is the impact of new personal hygiene practices in our daily routines and how that took a such a relevant place in our minds and even in our interaction with the world around us.
Photos by Fer Luzifer (@ferluzifer) and Elena Triviño (@machaquita)
The 100 selected posters are to be showcased at La Central de Diseño - Matadero, the Casa América and in two landmark open air locations of the spanish capital city: Plaza de Oriente and Plaza Juan Goytisolo.
